So how to introduce this technology?  Lets start off with a quote from Craig McMurtry, Microsoft evangelist extraordinaire, who happened by one day to see BRIDGEWERX in action,

 

"BRIDGEWERX exemplifies a new breed of software vendor, best described as an on-demand software factory, that may well turn out to be the fabled next big thing in the Information Technology industry.  On-demand software factories provide superior software design tools in the form of freely-accessible services over the Web, and then sell the software that one designs with those tools, software that plugs right into the target environment.  In the case of BRIDGEWERX, that free designer is a masterfully simple, yet uniquely powerful facility for representing complex business-to-business, and application-to-application integrations in a practical and intuitive way.  Anyone with an integration problem to solve should certainly consider BRIDGEWERX among the top few tools they could use."

 

Barry Varga and I, being the creators of BRIDGEWERX, were quite flattered by Craigs quote.  For myself, it was a bit of a relief as we were (and still are) having a heck of time trying to describe our wares to people.  Craig gets it, but not too many other people do.  Why is that?

 

As Albert Einstein once said, the only source of knowledge is experience.  As it turns out, not too many people have experience with application integration.  For the ones that dont, they are quite surprised to find out that applications dont normally communicate with each other as a matter of course.  For the ones that have application integration experience, they are extremely skeptical as they know what a mind numbing, labor intensive process it really is and cant believe one can draw an application integration scenario, let alone code generate the solution.

 

In some small way, I would like to think Barry and I contributed to the industrialization of software with our invention.  If you want to see BRIDGEWERX in action, (it will only take an hour, grab a beer, some popcorn and treat yourself to a Live Meeting presentation (courtesy of Jim Bowyer - BizTalk guru from Microsoft).

 

In my next post, I will discuss the history of this invention.  As the saying goes, ...I have not failed. I've just found 10,000 ways that won't work --Thomas Edison